Character Series
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DOCTOR DR WHO Character Building Series 1 – CYBERMAN $3.16 |
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Royal Doulton figurine Officer of the Line from the Sea Characters series, exc! $199.00 |
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Bunyan Characters: First Series (Dodo Press) NEW $19.40 |
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Bunyan Characters: Second Series (Dodo Press) NEW $20.25 |
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Bunyan Characters: Third Series (Dodo Press) NEW $19.40 |
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Matchbox / Character Cars / Monster Series (Freddy, Jason, Leatherface) $37.84 |
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Chip ‘n Dale Rescue Rangers – LE Pin – Reel Characters Pin of the Month Series $14.00 |
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Dr. Doctor Who Lego Character Building Micro Figure White Dalek Supreme Series 2 $9.99 |
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Alice in Wonderland LE Pin – Reel Characters – Pin of the Month Series $14.00 |
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Disney Pin *Toy Story* Character Series – Slinky Dog *Slink* (Movement)! $9.29 |
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WDW GOOD Character CHIP of Chip n Dale 2011 Hidden Mickey Series Disney Pin $3.23 |
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Thall Joben, Star Wars Droids animated series character $10.00 |
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Set of 7 Pepsi Looney Toons Collector Series Glasses Assorted Characters !!!!!!! $31.25 |
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DISNEY FLEXIBLE CHARACTERS SERIES GOOFY PIN $2.99 |
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Star Trek Pez Characters- Original Series $12.95 |
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Dr Who Character Building Mini Figure SERIES 2: 1 BLIND PACK, NEW! $0.99 |
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Disney Pin Lady & the Tramp Character Series – Trusty (Retired)! $9.29 |
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Disney Pin Toy Story *3* Character Series – Peas in a Pod! $8.36 |
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Disney Pin Toy Story Character Series – Buzz Lightyear in Action (Original)! $8.36 |
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Dr Who Character Building Mini Figure SERIES 1, ONE BLIND Pack, NEW! $0.99 |
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Beautiful Side Kicks #9 Super Soccer Series Character Collectibles 1999 8/03 $74.99 |
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Royal Doulton Series Ware Book 5 Characters Pottery $27.00 |
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Character Toys Second Series ,Longest,VG-,HB,1990,b10 $10.00 |
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Disney DLR 2012 Hidden Mickey Series Character Faces Mickey Mouse Square Pin $0.89 |
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Mini Figure Collection Super Mario Series 3 (12 pcs. set) 6 Characters Nintendo $43.95 |
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Robocar Poli “Poli” Diecast Toy /Korean/Character/Figure/Kids/Series/Animation $11.30 |
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Johannes Kepler-Giant of Faith & Science – Sowers Christian Character series $1.75 |
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Dr Who Character Building Mini Figure SERIES 2: 1 BLIND PACK, NEW!011612C $0.99 |
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Modern art paintings flying series character restore ancient ways on canvas 6 $0.99 |
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STARGATE 8-CARD CHARACTER SERIES CHASE SET CS-1 to CS-8 $39.95 |
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Tech 21 SansAmp Character Series Blonde V2 Distortion Guitar Effects Pedal $169.00 |
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Tokyo Disneyland character series MARIE from “ARISTOCATS” kitten walking PIN $14.49 |
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Character Vocal Series 01 Hatsune Miku PVC Figure $159.95 |
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Figma Character Vocal Series 02 Rin Kagamine Max Factory $114.99 |
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Robocar Poli “Heli” Diecast Toy /Korean/Character/Figure/Kids/Series/Animation $11.30 |
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Robocar Poli “Roi” Diecast Toy /Korean/Character/Figure/Kids/Series/Animation $11.30 |
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Robocar Poli “Amber” Diecast Toy /Korean/Character/Figure/Kids/Series/Animation $11.30 |
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GROOVE DAL KAGAMINE RIN CHARACTER VOCAL SERIES 02 RIN FASHION DOLL FIGURE AQ1985 $131.95 |
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GROOVE DAL KAGAMINE LEN CHARACTER VOCAL SERIES 02 RIN FASHION DOLL FIGURE AQ1986 $131.95 |
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M & Ms BLUE CHARACTER RADIO COLLECTOR SERIES NIB $30.00 |
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DisneyStore.com – Character Logo Dangler Series – Stitch Pin LE-250 $15.00 |
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Max Factory Character Vocal Vocaloid Series 01 Hatsune Miku HSP Version Figure $142.49 |
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Pepsi Collectors Series Plastic Glasses – set of 4 Disney Characters $24.95 |
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Syunya Yamashita Character Series Vol.1 Kanal Figure Art Storm $169.99 |
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Disney Flexible Characters Series – Mickey Mouse $20.00 |
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Tech 21 SansAmp Character Series Blonde V2 Distortion Guitar Effects Pedal $169.00 |
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Disney Collector POP Vinyl Figure 3.75″ Stylized Character Series 1 & 2 Funko $8.95 |
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Disney Collector POP Vinyl Figure 3.75″ Stylized Character Series 1 & 2 Funko $8.95 |
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Disney Collector POP Vinyl Figure 3.75″ Stylized Character Series 1 & 2 Funko $8.95 |
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Disney Collector POP Vinyl Figure 3.75″ Stylized Character Series 1 & 2 Funko $8.95 |
Character Licensing For Your Product? Forget Mickey and Bob!
If you manufacture toys and apparel for kids and young adults, then you may have at some point in time thought of licensing a cartoon character to use on your products. Such a licensing deal involves you licensing the rights from the owner of the cartoon character to place images of the character on your products. In return, the licensor (character owner) receives a royalty off every product you sell.
Obviously, your products will enjoy a much higher volume of sales as opposed to having no character licensing in place. People tend to buy ‘character-licensed’ products as a suitable-looking character used on the right merchandise will often boost the aesthetics of the product and drive sales. However in some cases you do have to give away an arm and a leg in order to license a character.
This topic is my area of expertise and I would like to discuss how you can make more money for yourself and avoid giving away a king’s ransom to license a character.
Do you really have to go for the famous cartoon characters?
Chances are the famous characters have licensing agents in place to negotiate the deals. They are tough business people and will be asking for something called a minimum guarantee – which is a figure derived through whatever this means you will have to cough up cold hard cash upfront without having made any sales yet! You can bet your car that folks representing a famous cartoon character like Mickey or Bob the Builder are going to ask you for a hefty MG! Just starting out, you might not want to shoulder this kind of risk. There is no guarantee that your product would sell just because it has Mickey or Bob on it.
On the other hand, owners of lesser known characters are often without agents and much more flexible in the deals. Very often, you can get away without paying a MG and negotiate a better deal as long as you are fair about it.
Character licensing can bring many benefits to your business, but care must be taken to control the initial outflow or your margins will suffer.
Don’t insist on characters that appear on TV!
There might not be a need to! All too often product manufacturers insist on licensing only characters that have a movie or cartoon series. Undoubtedly, famous characters with a movie or cartoon series have good exposure. But it is not necessarily true that this will translate to more sales as merchandise is concerned! This is all dependent on the age demography you are targeting.
If your product is for a more matured audience, then chances are they would not be as character-conscious as their younger counterparts. This demography is more concerned about the product quality, functionality and aesthetics. As long as the character looks good on the merchandise, they would usually buy it. If your product is targeted at infants and toddlers, then you have even less to worry about. People just want to buy whatever looks nice, suitable and safe for their babies. Only if your product is targeted at the demography that encompass die-hard fans of the movie or cartoon series should you consider licensing the characters of these shows.
Choose a character for its look, not its fame!
All too often I’ve seen product manufacturers license the wrong characters for their products, and this undermines the potential of the products. Don’t license a character for its fame. License a character for its look and your product will sell better simply because it looks better. Make sure it complements and boosts the aesthetics of your product before you license the character. Ask the licensor for the style guide and determine if the graphics within can be adapted for your products. Ask the licensor if they could assist in creating customized graphics based on their characters to suit your products. Very often, owners of lesser known cartoon characters would be much more willing to accommodate to your requests as they are eager to close licensing deals. There are too many licensing inquiries for Mickey and Bob for them to concede to your requests.
Where to look for these lesser-known cartoon characters?
Animation companies’ websites and forums related to computer graphics, anime or animation are often good sources to hunt for such characters. Many animation companies and enthusiasts like to design characters and put them up on the internet for business or simply for fun. Some of these characters are really well-designed and would look great on merchandise.
YouTube and similar video sharing sites are also good places to look for these cartoon characters. Sometimes animation clips on characters that have never been heard of are created and put on YouTube, and some of them have received as many as a few million views! Talk about starting off with a great exposure for your product if you license those characters!
So as you can see from the above discussion, there are significant advantages in licensing a lesser-known character as opposed to a well-known character. If you are just starting out, be prudent about how you want to spend your money. You could be spending more money on A&P to drive sales than on paying out fat MGs that guarantee nothing except a fat commission for the licensing agents. And if you are a seasoned product manufacturer, hopefully this article gives you a fresh perspective in considering the least famous characters for your products. The world is evolving, and so is the way people are corresponding to character-branded merchandise.
This article was contributed by Aldric Chang – a creative businessman who is active in music composition and production, internet marketing, casual games production, animation production, cartoon production and character licensing. His Fast Video Testimonials
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US Steel-SansAmp Character Series