Coffin Case
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PURPLE COFFIN CIGARETTE CASE WITH RAISED SKULL LOGO $3.95 |
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NEW PEAVEY PXD TOMB II BLACK ACTIVE ELECTRIC GUITAR w/ EMGs + DELUXE COFFIN CASE $699.99 |
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NEW PEAVEY PXD TOMB II WHITE ACTIVE ELECTRIC GUITAR w/ EMGs + DELUXE COFFIN CASE $699.99 |
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Coffin Case Universal Electric Guitar Case CS-0987 $50.00 |
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PURPLE COFFIN CIGARETTE CASE WITH RAISED SKULLS LOGO $4.95 |
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NEW PEAVEY PXD VOID II BLACK ACTIVE ELECTRIC GUITAR w/ EMGs + DELUXE COFFIN CASE $699.99 |
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NEW PEAVEY PXD VICIOUS II RED V ACTIVE ELECTRIC GUITAR w/ EMGs + COFFIN CASE $699.99 |
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NEW PEAVEY PXD TOMB I WHITE ACTIVE ELECTRIC GUITAR w/ VFL PICKUPs + COFFIN CASE $399.99 |
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STUDDED COFFIN HANDLE DAGGER HUNTING BOWIE KNIFE W/ SHEATH CASE NR!!! $15.05 |
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NEW PEAVEY PXD ODYSSEY II WHITE ELECTRIC GUITAR w ACTIVE EMG 60/81 + COFFIN CASE $699.99 |
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NEW PEAVEY PXD VICIOUS II BLACK V ACTIVE ELECTRIC GUITAR w/ EMGs + COFFIN CASE $699.99 |
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NEW PEAVEY PXD TOMB WHITE ACTIVE ELECTRIC GUITAR w/ VFL PICKUP + COFFIN CASE $299.99 |
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NEW PEAVEY PXD TOMB RED ACTIVE ELECTRIC GUITAR w/ VFL PICKUP + COFFIN CASE $299.99 |
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NEW PEAVEY PXD ODYSSEY II MATTE BLACK ELECTRIC GUITAR w ACTIVE EMGs +COFFIN CASE $699.99 |
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NEW PEAVEY PXD TOMB I BLACK ACTIVE ELECTRIC GUITAR w/ VFL PICKUPs + COFFIN CASE $399.99 |
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NEW PEAVEY PXD ODYSSEY II RED ELECTRIC GUITAR w/ ACTIVE EMG 60/81 + COFFIN CASE $699.99 |
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NEW PEAVEY PXD ODYSSEY II BLACK ELECTRIC GUITAR w ACTIVE EMG 60/81 + COFFIN CASE $699.99 |
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NEW PEAVEY PXD VICIOUS I RED FLYING V ACTIVE ELECTRIC GUITAR w/ COFFIN CASE $399.99 |
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NEW PEAVEY VOID 4 PXD EXOTIC BLACK ACTIVE ELECTRIC BASS GUITAR w/ COFFIN CASE $499.99 |
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CASE XX TONY BOSE EBONY COFFIN JACK LIMITED ONLY 200 MADE JUST 2 LEFT $349.95 |
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NEW PEAVEY PXD VOID I WHITE ACTIVE ELECTRIC GUITAR w/ VFL PICKUPs + COFFIN CASE $399.99 |
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Coffin Case The Undertaker VX Extreme Guitar Case $76.00 |
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NEW PEAVEY PXD TOMB II RED ACTIVE ELECTRIC GUITAR w/ EMGs + DELUXE COFFIN CASE $699.99 |
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Vintage King 3B Concert Trombone W/ Orig. Coffin Case $225.38 |
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Black Gothic Coffin Shoulder Bag/Belt Pouch/Cell Phone Case Purse OOAK DIY $35.00 |
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Odyssey Coffin Case $75.00 |
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AUDIO DYNAMICS DJ COFFIN two turntable 10″ – 19″ mixer ATA CASE NIB floor model $165.00 |
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ANTIQUE JOSEPH ELLIOT’S ENGLISH SILVER STEEL STRAIGHT RAZOR ORIGINAL COFFIN CASE $19.95 |
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COFFIN GUITAR CASE POSTER GIRL MODEL POSTCARD AD HOT SEXY BDSM LOOK WHIP TATTOO $0.99 |
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COFFIN GUITAR CASE POSTER GIRL POSTCARD HOT SEXY BLOND IN BLACK LATEX HOT HEELS $0.99 |
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Ecnomic Coffin case houses 2 T.T. and 19″ mixer ECT19-R $69.00 |
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Coffin case houses 2 T.T. and 19″ mixer CCT19-R $79.00 |
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brand new Red Cast Iron Tattoo Machine Coffin Gun+grip+box CASE supply kit $0.01 |
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Coffin Case Hardshell Hard Shell Guitar Case In Mint Condition Black on Black $79.00 |
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CASE XX Peachseed Jigged Chestnut Bone Tony Bose Coffin Jack Pocket Knife Knives $339.95 |
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handmade custom hot Tattoo Machine red Coffin shader liner Gun+grip+case box f2 $17.95 |
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1999 WARWICK STREAMER STD 4 STRING BASS *STANDARD* WITH COFFIN CASE $349.99 |
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19″ RACK MOUNT MIXER 2 LARGE CD GLIDE LAPTOP COFFIN FLIGHT CASE PIONEER DJM-5000 $195.00 |
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Epiphone Les Paul Studio Custom shop Coffin case AMAZING DEAL gibson $299.00 |
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DJ COFFIN CASE LAPTOP 19″ MIXER DENON DN-S3700 HS5500 DN-S5000 DNX1500 DN-X1600 $230.00 |
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NEW PEAVEY PXD TOMB I RED ACTIVE ELECTRIC GUITAR w/ VFL PICKUPs + COFFIN CASE $399.99 |
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GiGi 1986 Videophonic Sound vhs original release clam shell coffin case $15.50 |
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NEW PEAVEY PXD VOID II RED ACTIVE ELECTRIC GUITAR w/ EMGs + DELUXE COFFIN CASE $699.99 |
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NEW PEAVEY PXD VICIOUS I MATTE BLACK V ACTIVE ELECTRIC GUITAR w/ COFFIN CASE $399.99 |
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NEW PEAVEY PXD TRAGIC II RED ACTIVE ELECTRIC GUITAR w/ EMGs + DELUXE COFFIN CASE $699.99 |
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“NOS” ORIGINAL COFFIN CASE 300-VX BASS GUITAR CASE $49.99 |
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MARBLES STUDDED COFFIN HANDLE HUNTING BOWIE KNIFE W/ CUSTOM SHEATH CASE NR!!! $20.00 |
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The Shoes of the Fisherman RARE original 1987 release!! vhs Coffin Case $10.50 |
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NEW PEAVEY PXD TRAGIC II BLACK ACTIVE ELECTRIC GUITAR w/ EMGs + DLX COFFIN CASE $699.99 |
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SCHECTER DIAMOND SERIES S-1 ELITE ELECTRIC GUITAR WITH COFFIN CASE $274.99 |
Creative Search Engine Optimization – a Case Study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.
Problems for BusinessTaxRecovery.com
In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.
Keyword analysis revealed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren’t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.
For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results.
Gulp!
The Solution for BusinessTaxRecovery.com – 140,000 Hits
After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program.
The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn’t even try. Instead, we decided to focus on the keyword phrase “business tax articles” and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.
Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline.
As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines produced big time.
In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.
Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution.
Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client.
Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isn’t always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case.
About the Author
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