Nova Modulator
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74-75-76-77-78-79-80 CAMARO-NOVA-CORVETTE Dist. Module Mounting Screws *NOS*GM* $5.99 |
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Bolle Nova Ski Goggle Interchangeable Replacement Lenses – Modulator Vermilion $49.99 |
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86 87 88 CHEVY NOVA ENGINE ECM ECU MODULE BRAIN BOX $100.00 |
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TC Electronic NM-1 Nova Modulator Multi-Effects Guitar Effect Pedal $136.00 |
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TC Electronic NM-1 Nova Modulator (Nova Modulation Pedal) $184.99 |
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TC Electronic NM-1 Nova Modulator (Nova Modulation Pedal) $184.99 |
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TC Electronic NM-1 Nova Modulator Modulation Pedal *DEMO* $186.55 |
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NOS Vacuum modulator 1964 Corvette 5.4L 327 67 Nova $49.99 |
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BN Bolle Nova Ski & Snowboard Goggles Shiny Black / Modulator Vermillion 20459 $98.63 |
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*BRAND NEW!* TC Electronic Nova Modulator *FREE INTERNATIONAL SHIPPING!!* $249.00 |
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TC Electronic Nova Modulator NM-1 Effects Pedal $168.98 |
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TC Electronic Nova Modulator NM-1 Stereo Modulation Multi-Effects Pedal NM1 Mod $199.00 |
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TC Electronic NM-1 Nova Modulator Modulation Guitar Effects Pedal New $199.00 |
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Bolle 20563 Nova Ski Goggles Black/White Frame Modulator Verm Lens $59.95 |
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TC Electronic NM-1 Nova Modulator Multi-Effects Guitar Effect Pedal $99.00 |
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TC Electronic NM-1 Nova Modulator Multi-Effects Guitar Effect Pedal $100.00 |
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TC Electronic NM-1 Nova Modulator Effects Pedal $199.00 |
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TC Electronic NM-1 Nova Modulator Modulation Guitar Effects Pedal $199.00 |
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NOS 64 65 66 67 68 69 Chevy II GMC Truck Van Suburban Nova Malibu PG modulator $34.95 |
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TC Electronic NM-1 Nova Modulator Multi-Effects Guitar Effect Pedal $1.02 |
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ELECTRONIC TRANSISTORIZED IGNITION MODULE NOVA II $13.89 |
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(2) ELECTRONIC TRANSISTORIZED IGNITION MODULE NOVA II $25.99 |
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(4) ELECTRONIC TRANSISTORIZED IGNITION MODULE NOVA II $49.99 |
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Bolle Nova Snow Goggle Shiny Black Frame w/ Modulator Vermillion $39.99 |
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Brand New TC Electronic Nova NM-1 Modulator Pedal $249.00 |
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CHEVROLET NOVA TOYOTA COROLLA IGNITION CONTROL MODULE $39.05 |
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CHEVROLET NOVA TOYOTA COROLLA CONTROL MODULE $39.05 |
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TC Electronic NM-1 Nova Modulator Modulation Guitar Effects Pedal 886830293375 $159.20 |
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TC Electronic NM-1 Nova Modulator Modulation Guitar Effects Pedal 886830315411 $159.20 |
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TC Electronic Nova Modulator NM-1 $225.99 |
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TC Electronic NM-1 Nova Modulator Effects Modulation Guitar Pedal/nm1- BRAND NEW $165.00 |
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NOVA Lox TBC Gen lock module FTI $280.00 |
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TC Electronic NM-1 Nova Modulator Pedal NM1 Effects PROAUDIOSTAR $169.00 |
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TC Electronics Nova Modulator Effect Pedal Stompbox $199.00 |
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Smit Irdeto MPEG4 HD CAM CI Module Greek Nova/SCT/Canal Digital $64.77 |
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NOS 63 64 65 66 67 68 69 70 MODULATOR CAMARO CHEVELLE NOVA SS IMPALA CHEVY II $50.00 |
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TC Electronic Nova Modulator NM-1 Effects Pedal – NEW – FAST SHIPPING!!! $169.99 |
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(#W820) 87 TOYOTA COROLLA NOVA ECM,1.6L , ENGINE CONTROL ,89550-1A120, 590-56592 $25.00 |
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BN Bolle Nova Ski & Snowboard Goggles Black White / Modulator Vermillion 20562 $75.22 |
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BN Bolle Nova Ski & Snowboard Goggles Shiny Black / Modulator Vermillion 20459 $83.14 |
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65-72 CHEVELLE NOVA VACUUM MODULATOR NEW NOS $41.00 |
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RTS NOVA GMC 15509187 RPM Lockout Module $24.03 |
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86-87 1987 Chevrolet Nova OEM Engine Control Module ECU $40.49 |
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TC Electronic Nova Modulator $249.00 |
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TC Electronic NM-1 Nova Modulator Modulation Guitar Effects Pedal $199.00 |
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IGNITION MODULE TOYOTA CHEVROLET NOVA 131000-0511 $43.99 |
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67 68 NOVA TRANSMISSION VACUUM MODULATOR $41.00 |
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TC Electronic NM1 Nova Modulator Guitar Modulation Pedal $199.99 |
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67-72 CHEVY TRUCK 69-72 CHEVELLE MONTE CARLO NOVA TH300 TRANSMISSION MODULATOR $39.99 |
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TC Electronics NM-1 Nova Modulator $200.00 |
How to Design Brochures that Sell
Here is a question I received from a reader recently:
“Our company has just added some new products. I want to have an updated brochure that is a cut above the competition. We need something that will reinforce our quality image. Our graphics person has come up with a design that looks good, but the content seems weak in terms of our current business growth strategy. Do you have any suggestions on how we can strengthen it?” — Richard Vasallo, Halifax, Nova Scotia
If I were sitting down to help you with brochure design, here are three questions I would ask at the outset:
What’s on the front panel?
The cover of your brochure will be the only part the prospect ever sees if you don’t grab their immediate interest. The number one error most brochure writers make is to design a front panel featuring primarily the firm’s name and logo. Have any brochures like that on your desk? Probably not— you’ve no doubt thrown them away already!
When I assist clients with brochure design, I almost always use a strong headline on the front panel along with a photo illustrating the main benefit I’m communicating. Selling ice chests? Forget about your logo— Use a picture of a smiling user reaching into one and pulling out an ice cold drink on a hot summer day. If you must put your logo on the front cover, stick it in a lower corner, like a signature. Most logos belong on the back along with your contact information.
Inside, the most persuasive brochures usually have photographs of real people actively using your product to amplify your body copy. Consider using before and after shots (or “with” and “without” pictures) to fully dramatize the benefits of using your product. Selling degreaser? Why not show a pleased mechanic using your product contrasted to one struggling without it?
How do you intend to use the brochures?
Is it a leave behind piece for outside sales reps? Will you be mailing it in response to requests for information about your products? Will retailers be using it as point-of sale material? The reason why this is so important is that your brochure should meet prospects where they are in the sales cycle. For example, outside reps contacting existing customers need a brochure that effectively recaps what they have said during a face-to-face sales call. It might focus more on the new products than on your company, since they are already familiar with your firm. On the other hand, if the brochure is mailed to prospects that are not even remotely aware of your company’s track record, more space might be given over to that to help overcome objections to doing business with an unknown vendor. It is also helpful to know if the brochure will be a stand-alone piece or accompanied by other elements such as a sales letter. That would have a bearing on how much information you include in the brochure itself.
Does it connect the product’s features to its benefits?
Most brochures do a good job of listing product or service features, but don’t tie those features to the benefits of owning or using it. One way to think of your brochure is as a sales letter with pictures. A good sales letter has an objective— to motivate the reader to purchasing your product or service. Compelling benefits are what move readers to the next step— be it a purchase, an appointment, or a simple request for more information. Most brochure copy I review these days seems to incorrectly stress features and advantages over benefits:
Features — “What products and services have”
For example, “This accounting software has a payroll module”
Advantages — “What those features do”
For example, “This accounting software will allow you to do your payroll in your own office”
Benefits — “What the advantages mean”
For example, “You will save time and money over using a payroll service”
Direct Marketing Tip: Benefits appeal to a desire to gain something, such as increased income, social status, security, and love or to help avoid undesirable things like pain, financial loss, unnecessary work, or embarrassment. Contrary to popular thinking, clearly communicated benefits are not vehicles for creating hype or puffery. They are an effective means through which customers can fully understand and appreciate your offering’s true value. Without compelling benefits, they just won’t care.
About the Author
Jim McCraigh has been a principal of Business Growth Strategies since 1987. He is the Author of numerous books including “How to Write Words that Sell” and “Successful QuickBooks Consulting “. He also writes for the Direct Marketer’s Digest.
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Nova Modulator examples