Retail Brand
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OtterBox Universal Defender Case iPhone 4 Black & Pink Brand New Retail Package $33.49 |
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Brand NEW with Tags! Large SOHO purple/silver Handbag. Retails:$378! $75.00 |
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Lacoste Matelasse Sky Blue King Size Blanket / Cover Brand New Sealed retail$150 $44.24 |
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$69 retail NWT! LUCKY BRAND 100% SILK CAMI TANK SHIRT W’S L Summer Goddess $9.99 |
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Retail Targus AMW43US Wireless Mouse for MAC / Win XP 7 Brand NEW $16.90 |
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Microsoft Visio 2010 Professional Brand New Sealed Genuine Retail $127.50 |
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Roxio Toast 10 Titanium – Brand New retail box $36.95 |
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Screwdrivers (QTY 12pcs. Brand New No. 2 Phillips In Original Retail Packaging) $21.95 |
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Julian Red jeans, size 28 x 34, black, NWOT, brand new! Retails $140-200 $9.99 |
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Lucky Brand Moroccan Style Bracelet; Sliver & Gold Tone; NEW Retails for $35 $22.99 |
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Lucky Brand Moroccan Style Bracelet; Sliver & Gold Tone; NEW Retails for $35 $22.99 |
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2007 08 UD SP (retail) #46 Elton Brand Los Angeles Clippers $1.00 |
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Parallels Desktop 6 for Mac – Brand Bew Retail Box $62.95 |
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OTTERBOX COMMUTER CASE for APPLE IPHONE 3G & 3GS GREEN BRAND NEW IN RETAIL BOX $21.95 |
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PNY GeForce 210 1024 mb DDR3 – PCIe 16 – HDMI $24.99 |
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Fossil Morgan Tote Bronze Retail $198 Brand new w/Tag %50 $89.99 |
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Brand New eVista 4 Channel DVR Card – Retail Box – Made in Taiwan -FREE Shipping $99.00 |
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Retail Targus AMW43US Wireless Mouse for MAC / Win XP 7 Brand NEW $16.90 |
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Marino Boutique Strappy Heels – Brand New (ORIGINAL RETAIL $59.99) $4.99 |
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Retail Targus AMW43US Wireless Mouse for MAC / Win XP 7 Brand NEW $16.90 |
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Brand New Earrings 1.80ctw Diamonds and Created Opals Yellow Gold – Retails $750 $119.95 |
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Burgi Diamond Ladies Watch Brand New Retails $65 $29.99 |
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Logitech Brand new Wii Speed Force Wireless Wheel in original retail box $19.98 |
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Apt 9 brand Skirted Black Bottoms Sz 10 or 14 Retail $38 $12.99 |
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Fossil Morgan Messenger Cross Body Bronze Retail $198 Brand new w/Tag %50 $89.99 |
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Apple IWORK ’09 Retail Pack v9.0.3 Brand New Sealed $39.50 |
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Retail Targus AMW43US Wireless Mouse for MAC / Win XP 7 Brand NEW $16.90 |
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It Figures Brand One Piece Strap/less Suit Sz 16 Retail $80 $34.99 |
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Jag brand bikini with coverup skirt Sz S/3 Retail $94 $14.99 |
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Nike brand Black with White Trim Tankini Sz 14 Retail $108 $34.99 |
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Otterbox Samsung Fascinate/Mesmerize i500 Commuter Case Brand New Retail Box $35.49 |
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Glamour brand Sz 14 Sleeveless Dress Retail $80 $15.99 |
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Green Dog brand two piece Sleepwear Sz S 6/6X Retail $32 $4.99 |
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DC brand Olive Crop/Capri Sz 28/3 Retail $54 $9.99 |
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Retail Targus AMW43US Wireless Mouse for MAC / Win XP 7 Brand NEW $16.90 |
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Fossil Morgan Satchel Cross Body Bronze Retail $178 Brand new W/Tag $79.99 |
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Adee Kaye ak9667c-mg Brand new Men’s watch Automatic Movement – Retail 1,400 $179.95 |
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SOUND QUEST BY STINGER 12FT RCA CABLE BRAND NEW RETAIL $7.99 |
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Nautica Brand New Mens1/2 Price!!! Size 50 Big N Tall ( Retails $66 ) $30.00 |
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Retail Targus AMW43US Wireless Mouse for MAC / Win XP 7 Brand NEW $16.90 |
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Helen of Troy Tangle-free Thermal Hot Air Brush, BRAND NEW, ORIGINAL RETAIL BOX $19.75 |
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Retail Targus AMW43US Wireless Mouse for MAC / Win XP 7 Brand NEW $16.90 |
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Brand New Never Worn Michael Kors Shoes retails for 125.00 $25.00 |
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FOOTBALL MOGUL 2007 (PC Sports Games) BRAND NEW & SEALED RETAIL BOX * ME/2000/XP $3.95 |
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27 29 30 Lucky Brand Boot Cut Denim Jeans Pants Bottom Retail $115 Tag Free Ship $36.90 |
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27 29 30 Lucky Brand Boot Cut Denim Jeans Pants Bottom Retail $115 Tag Free Ship $36.90 |
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Retail Targus AMW43US Wireless Mouse for MAC / Win XP 7 Brand NEW $16.90 |
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Twisted X Workboots – 13D – Retail $159.99 Brand New Never Worn – Steal Em! $49.00 |
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Tripp-Lite Model:P560-006 DVI Dual Link Cable, Brand New In Retail Package $17.00 |
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BlueTooth Headset Hands Free Phone Plantronics BRAND NEW sealed retail for 39.99 $15.00 |
Retail Branding Equity
Retail branding equity is one of those terms used by marketers when they want to make it seem as though they are talking about something that is far more complex and important than it actually is. The fact of the matter is that retail branding equity is nothing more than the amount of brand exposure that you have in a given market. If your brand is the premier one when it comes to being known with a particular marketplace, your retail branding equity in that marketplace is high. It is a simple concept to learn and understand, but that does not mean that achieving retail branding equity is by any means an easy thing to do.
Saturated Markets
One of the main reasons why achieving a high level of retail branding equity fast these days is very difficult and probably impossible for most to do is the fact that we have saturated markets. With the notable exception of several of the new green industries, a lot of the major and minor industries that we have right now have been around for awhile. They have had a chance to mature and over the course of that maturation process, they have become saturated.
Fast forward to the present day and you will find saturated markets and industries just about everywhere you go. There are one or two giants in the marketplace that have the highest retail branding equity and then just about everyone else is left to fend for their own hide and try to claim as much of the remaining equity as possible. This is true for just about every industry including the online industry nowadays. Not everyone can defeat Microsoft and Yahoo quite handily to become Google. That takes a special company with special people and a whole lot of luck along the way.
Creating Retail Branding Equity
Note that in the above section the argument was put forth that it is close to impossible to build a high level of retail branding equity fast. It is certainly still possible to build a high level of retail branding equity though. You just have to be willing to go extremely slow in your estimations in order to do it. If you do not have the patience in order to go slow, you should not pursue a strategy in the marketplace that relies on you building a high retail branding equity. Without time, you will never reach that particular goal.
Final Thoughts
You might be wondering what strategies for success do not involve building retail branding equity. Well, the fact of the matter is that there are a lot of those strategies around. Bottom-feeders exist in just about every market and many of them are able to do reasonably well in terms of their net profits. They do not have retail branding equity except amongst the hardcore bargain shoppers. You can always follow this route, but you are giving up conquering your industry if you do that, even online. If you want to conquer the industry though, you need to spend the time to acquire retail branding equity. There are trade-offs in all things.
About the Author
As
reward program
is increasing in popularity,
loyalty cards
serve as an incentive for customers to shop at a specific store. When customers are offered bonus points, customers will choose one store over another, helping businesses build customer loyalty.
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BRAND Sense – Multi-Sensory Marketing in Retail and Banking Webinar – Part 2 of 3